Brain Blink: "annual report" meets "Madame Butterfly"

As part of Bang & Olufsen’s renewed effort to highlight the brand’s quality, innovation and design characteristics, the company turned its annual report into an operatic extravaganza. 

The beautifully performed report not only reminded shareholders about Bang & Olufsen’s ability to innovate, but reinforced the brand’s renowned audio and design features. Follow-up surveys showed that the inventive report increased interest among customers and shareholders alike.  Remember, even the most standard left-brain projects can be turned into something creative and engaging if you just take the time to Dig Deeper and Imagine More.

Is there a way to inject some entertainment into your dreary Activity Reports and Media Reports? What would they look like if they were an ongoing television series? Is there a way to turn a press release into a video? Can you turn a budget into a video game that lets the client shoot the program initiatives they don’t want?

Brain Blinks are bite-sized, but always bold, insights, ideas and new perspectives into the creative process that for years were enjoyed only within Cohn & Wolfe, but have now been made public for the world to see and draw inspiration from. They are our contribution to the people, places and things that continue to inspire us every day.