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New study shows energy savings is key for consumers considering green electronics

GreenFactor, an ongoing global technology and environmental research initiative, finds that consumers are getting more savvy about green and are demanding that electronics brands provide more clear information about their products' energy savings, as well as sustainable materials, and shipping and production methods. The GreenFactor survey was conducted by Strategic Oxygen and Cohn & Wolfe during Sept. and Oct. 2008.
Cohn & Wolfe wins top public relations award from WPP

Cohn & Wolfe took home the top Public Relations award in WPP Group's annual WPPED Cream awards which recognizes the best work across the Group's marketing disciplines.
Cohn & Wolfe CEO Donna Imperato named to PRWeek's "Power List"

Cohn & Wolfe Chief Executive Officer Donna Imperato has been named to PRWeek's "Power List," an annual ranking of the communications industry's 25 most prominent leaders.
Marketers identify 8 new rules for success in China's changing branding environment

A common theme from the Economist's Fifth China Branding Roundtable in Beijing on Sep 18th and 19th was that China's consumer marketplace is maturing at warp speed. But the game is changing both for multinational and Chinese companies, and marketers who get on board with the new rules for product branding and sales will have the greatest opportunity to take advantage of what is still expected to be at or near double-digit economic growth in 2009.
"BrandDigital" provides simple ways for top brands to succeed in the digital world

Landor Associates, one of the world's leading strategic brand consulting and design firms, has published BrandDigital: Simple Ways Top Brands Succeed in the Digital World, the latest book by Allen P. Adamson, managing director of Landor's New York office, and author of BrandSimple: How the Best Brands Keep it Simple and Succeed.
Chinese consumers place higher priority on environment than Americans and Britons

2008 ImagePower® Green Brands China Survey Indicates the Environment and Global Warming are of Higher Concern than the Economy; Chinese Consumers Identify Top Ten Greenest Brands
Cohn & Wolfe appoints Drake Head of Asia Pacific

SHANGHAI - Cohn & Wolfe, a leading global public relations agency, has announced the appointment of Jake Drake as president of Asia Pacific.
Cohn & Wolfe and GCI Group merge to create 'Top Ten' agency for the new era in communications

NEW YORK - WPP public relations agencies Cohn & Wolfe and GCI Group have merged to create a dynamic global agency singularly-suited to the transformed communications environment.
Cohn & Wolfe becomes the first BPRA agency in Western Switzerland

GENEVA – Cohn & Wolfe has become the first full member of the Association of PR Agencies in Switzerland (BPRA) from Western Switzerland.
'Green' perceptions revealed by global IT buyers: Some brands shine more, some countries care more and most buyers need more convincing

AUSTIN - Do “green” products and marketing matter in the enterprise technology industry?

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