Insights

Let’s get one thing straight: an apple never fell on Newton’s noggin. Something did hit him, though: an idea. “Eureka” moments don’t happen without some serious research. We dig deeper into the research and open our minds wide to find the hidden connections that ultimately inspire an idea. And that makes everything else … um … fall into place.

 

  • The 2010 Green Brands survey
    7th Jun 2010

    The Green Brands study explores consumer attitudes and perceptions towards green issues. This year's is the largest yet surveying nearly 9,000 people in eight countries and ranking nearly 350 brands.

  • UK elections foreshadow the future for communicators
    25th May 2010

    What can business leaders and brands – not to mention politicians – learn from the British General Election of May 6th? Geoff Beattie, Global Corporate Practice Leader, explains.

  • How do you best incorporate offline experiences into social media strategy?
    13th May 2010

    In this PRWeek Master Class from May 2010, Chad Latz, Global Digital Media Practice Leader, explains how brands can leverage the growing popularity of location-based social media platforms.

  • What kind of research should be done before the launch of a new product?
    6th Nov 2009

    In this PRWeek Master Class response, Lynn Fisher, Director of Brand Planning & Evaluation, details how research enables the purpose-driven creativity to effectively launch a new product.

  • Build the right internal team to manage digital
    16th Oct 2009

    In a PRWeek Op-Ed, Cohn & Wolfe Digital encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.

  • The 2009 Green Brands survey
    28th Jul 2009

    The Green Brands study explores consumer attitudes and perceptions towards green issues. The 2009 study surveyed nearly 6,000 people in seven countries and ranks 335 brands.

  • Diagnosing digital
    10th Mar 2009

    The role of digital and social media in healthcare marketing and communications is rapidly evolving. In this white paper, Rachelle Spero provides a framework for managing the transformation.

  • Big bill for a green revolution
    26th Feb 2009

    In this byline article for PRWeek (UK), Geoff Beattie, head of Cohn & Wolfe's Global Energy practice discusses how the deepening recession illuminates an essential truth about renewable energy.

  • Bread with less bread
    2nd Feb 2009

    In recessionary times, purveyors of food need to deeply understand their consumer’s revised set of values and how they want to be communicated to instruct efficient, effective brand communications.

  • The playbook for restoring trust
    16th Jan 2009

    Investors feel betrayed by the precipitous drop in the nation’s markets. Restoring faith among key audiences keeps a company alive to play again. Losing means that the season is over.

  • Join the battle for carbon capture
    14th Jan 2009

    The blunt truth is that politicians will only start taking Carbon Capture and Storage (CCS) seriously if they believe there is widespread support for it. And at present, the opposite is true.

  • Get on the green bandwagon
    14th Jan 2009

    Cohn & Wolfe’s Geoff Beattie looks at three “blue chips” that have enhanced their reputation through the right combination of genuine substance and clever PR.

  • Making a name for yourself
    14th Jan 2009

    How did Eon, a UK utility, get to be in the top ten greenest brands? The lesson from Eon’s brand campaign is that simplicity pays dividends.

  • The challenge of happy customers
    8th Jan 2009

    In the course of our work, we came across a type of customer who is taken for granted far too often: The Happy Customer. Unfortunately, their "thank you's" are more often than not ignored.

  • Crisis management and the half second news cycle
    22nd Nov 2008

    Digital media has changed the rules of crisis management, and companies that ignore the new rules are risking their hard-won reputations.