New Game, New Rules
Whether it's helping a beverage giant launch a new sports drink, or advising the world's foremost sports brand on how to better connect with online advocates, companies are looking for more from their communications (and sponsorship) dollars than passing mentions on the sports pages. We're helping our partners get more - every day. Communications is about changing perceptions, spurring action and establishing a bond between person and brand. We work to conceptualize innovate programs that do just that.
Navigating the Digital Playing Field
Today's media environment demands new perspectives and new types of sports marketers. Our team is young, digitally-savvy and acutely aware of the blurring lines between traditional PR, word-of-mouth marketing and online content creation. We see the old "walls," and we're actively trying to demolish them.
Our Google Readers receive RSS feeds from the most influential sports blogs daily. We monitor blog communities like Yardbarker and Ballhype and advise our clients on widgets, microsites and where and when to appropriately engage with social media. Knowing the digital landscape, and understanding its unique playbook, is essential to communications success. Our team can help you identify the influencers and establish a meaningful dialog.
Understanding the Athlete Brand
We also appreciate the unique dynamic that exists between athletes, agents, corporations, leagues and organizations, as well as the strategies necessary to navigate those relationships and (still) garner success. Our team has worked with countless NBA All-Stars, U.S. Olympians, top NFL draft picks, league commissioners and executives and the most recognized global stars in tennis, golf, boxing and more. We know how to leverage the power of personality to a brand's benefit, as well as the intricacies of each athlete's "personal brand."
Beyond the Sports Pages
We also recognize that modern "sports marketing" often has little to do with sport. It's about using events, products and personalities to drive messages about health, beauty, finance or gender equality. Doing so effectively requires a broader perspective and diversity of experience to determine where your message needs to be delivered - whether it's in the gear section of Maxim, a column in Seventeen or within an emerging social network. We regularly tap into the expertise of our larger consumer practice and deploy our foremost media experts on your behalf - whether in fashion, digital media, beauty, entertainment or music.
These are all essential elements of a winning formula. But the best laid plans are doomed without passionate people driving them. Cohn & Wolfe has a strong sports heritage and tremendous experience across areas of product publicity, sponsorship, media training, event marketing, crisis communications and more. Most importantly, we are a team of passionate professionals who combine a love for sports with an insatiable appetite to provide unparalleled value to our partners.
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