Healthcare

Katherine (Kate) Axt is an Account Director in the healthcare group at Cohn & Wolfe with eight years of experience applying award-winning marketing communications programs to national and global clients in multiple industries.

Kate’s experience in healthcare spans some of the largest pharmaceutical companies, including Boehringer Ingelheim. Her work includes brands within the central nervous system, pulmonology and vaccines categories. She also has experience managing over-the-counter products in the gastro-intestinal and allergy areas and works closely with Cohn & Wolfe’s digital media team to implement initiatives across healthcare client campaigns.

Prior to joining Cohn & Wolfe, Kate managed consumer public relations and integrated marketing campaigns for large-scale brands in a variety of sectors including healthcare, hospitality, food & beverage and real estate in New York and Dallas. Most recently at the Ruder Finn Group, she worked on many of the company’s largest clients, including Dunkin’ Donuts and Johnson & Johnson’s baby and body care divisions. Through her work with Johnson & Johnson, Kate was integral in developing the company’s first targeted effort to social media with a groundbreaking, 3-day mommy blogger conference, Camp Baby, and through her work with Dunkin’ Donuts, the company expanded its presence from a New England donut chain to a national coffee chain competing with Starbucks and McDonalds. Kate has also held positions at Publicis Dialog and The Richards Group in Dallas.

Kate holds a Bachelor of Arts degree in English and French literature from Mount Holyoke College in Massachusetts. She is fluent in French and conversational in Japanese, having lived in Montpellier, France, and Iwaki, Japan, where she taught English as a Second Language. She is an active board member of the Public Relations Society of America New York Chapter, the New York Junior League and the Mount Holyoke College Alumnae Club of New York.

New York/London – February 4, 2010 – Cohn & Wolfe, a leading global communications agency, today announced the appointment of Mike Kan as Global Healthcare Practice Leader. In the role, Mike will oversee the strategic development of Cohn & Wolfe’s global healthcare offering, one of the largest in the industry with more than 300 healthcare communications professionals around the world. His responsibilities include cultivating client relationships, providing senior counsel, new business development, generating thought leadership, and developing senior talent.

Cohn & Wolfe is seeking highly creative, motivated candidates to join us at the Assistant Account Executive level to work on multiple accounts in our growing and award-winning healthcare practice.

We are looking for a team player who can deliver on results and is not afraid to think outside of the box. The ideal candidate will have a strong interest in/understanding of science, will demonstrate excellent written and oral communication skills, and will have strong research and analytical skills. He/she must be detailed oriented, resourceful, and able to multi-task and prioritize under deadlines. Prior experience in Healthcare PR is a plus but not required. Knowledge of Microsoft Office is a must.

Responsibilities (including but not limited to):
• Write and distribute basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, and standby statements.
• Create and maintain media lists.
• Handle routine media inquiries.
• Monitor media to report coverage that affects the Client’s business.
• Handle basic research of Client’s business and industry to maintain a current knowledge base.
• Develop relationships with external audiences (media, third-party constituencies, etc.) to convey the Client’s message.
• May coordinate specific events and promotions for the Client(s).
• Represent Client(s) at events or trade shows.
• Assist in account administration duties such as billing and activity reports.
• Work with internal service departments, external vendors, news media, other Ad/PR agencies and other account staff members at Cohn & Wolfe to service the Client(s).

Minimum Qualifications:
• Bachelor’s degree
• 1 year of PR or equivalent work experience and/or recent graduate with solid PR internship background.
• Basic understanding of the field of public relations.
• Some knowledge of Client(s) or practice area helpful.

If you are looking for the opportunity to build a public relations career in an entrepreneurial, fast-paced work environment, Cohn & Wolfe wants to speak with you! Please include your resume and cover letter when you apply.

Cohn & Wolfe is an Equal Opportunity Employer.

In a PRWeek Op-Ed, Cohn & Wolfe Digital encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.