There is a lot of hype around digital media today: 184 million bloggers (and counting)... 350 million Facebook members (and counting)... 1.2 billion YouTube video streams daily (and counting)... 4 billion mobile phone subscribers globally (and counting). The hype can lead to confusion, and confusion can lead to inertia.
Companies cannot afford to be idle in this new landscape. The newspapers, magazines and TV networks on which we've depended so long don't have the same impact. The 24-hour news cycle is dead. Consumers increasingly turn to search engines, social media and their peers for information and advice. As a result, companies must change the way they communicate with them.
Cohn & Wolfe Digital helps clients navigate the rapidly changing digital media landscape to achieve business results and competitive advantage. We develop strategies and social media platforms that allow them to move from one-way marketing channels to authentic, two-way conversations. We do this by working with our clients to implement Cohn & Wolfe's World-Class Digital Media™, an approach based on real experience implementing programs for leading brands like Dell, Nike, SAS, Procter & Gamble, Red Lobster, Genentech, Merck and M.D. Anderson.
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