Digital

It’s amazing how one’s perspective can change in just a few days. For me, it happened last week at the Sustainable Brands 2010 conference. The four-day conference attracted more than 700 business leaders, innovators, and mavericks committed to learning, developing, refining and implementing sustainable strategies in one way or another. Hearing about the many ways people are approaching sustainability expanded my view and validated its value as a business objective for companies.

Chad Latz, Cohn & Wolfe's Global Digital Media Practice Leader, was a featured expert in the Master Class section of the May issue of PRWeek. Read Chad's full response to the question: How Do You Best Incorporate Offline Experiences Into Social Media Strategy?

Whether on the agency or client side we all endeavor to honor best practices in social media… to offer something of value to our online stakeholders that encourages sharing, doesn't intrude on the community, and ultimately, helps build our [client’s] brands.

 Much has been written about the roll-out of ‘Promoted Tweets,’ Twitter’s new advertising feature. Many are discussing the business model and debating if/how advertising will impact the platform’s user experience. I had the pleasure attending the debut of Promoted Tweets by Dick Costolo, COO of Twitter at the AdAge Digital Conference 2010.