Creativity

  • Jeremy Baka op-ed challenges PR industry to be fearless
    Wednesday, September 8, 2010 - 12:19
    News

    Cohn & Wolfe’s Chief Creative Catalyst, Jeremy Baka, threw down the creative gauntlet in the September issue of PRWeek. In a provocative op-ed, Baka challenges the PR industry to raise its creative game, writing that it has been “hit hard by a deadly creativity-killing disease—fear.” While surveys cite creativity as the most vital of qualities, and “big ideas” are asked for incessantly, "safe and sound" is often what clients either get or ultimately accept. Says Baka, “Leading requires that we take risks.”

  • "PR firms still seek creative edge in social media efforts" - PRWeek
    Friday, September 3, 2010 - 21:06
    News

    The rise of social media has opened doors for PR agencies. But to maximize the opportunity, better or new capabilities are in order. In the September issue of PRWeek, Chad Latz, Cohn & Wolfe’s Global Digital Practice Leader, discusses the trend and how Cohn & Wolfe is positioning itself in the new communications landscape.

  • Brain Blink: the 90-9-1 rule
    Tuesday, August 31, 2010 - 14:44
    Blog entry

    Brand Science Institute (BSI), a German think tank specializing in brand management, conducted a study to find out why most corporate social media projects fail. As part of its analysis, BSI surveyed 560+ marketers representing more than 50 brands. One prominent finding: 68% of the respondents had never heard of the 90-9-1 principle.

  • Brain Blink: "annual report" meets "Madame Butterfly"
    Friday, July 23, 2010 - 12:16
    Blog entry

    As part of Bang & Olufsen’s renewed effort to highlight the brand’s quality, innovation and design characteristics, the company turned its annual report into an operatic extravaganza. 

  • Brain Blink: book smart
    Tuesday, July 13, 2010 - 16:03
    Blog entry

    Seth Godin is the author of 11 books, including such hits as “Purple Cow” and “The Dip.” In a recent publishing challenge, Godin asked 70 innovative thinkers to come up with a 10- to 200-word essay or picture about “a big idea that matters now.” Godin turned the submissions into a free downloadable e-book packed with quick thoughts, fresh ideas and intriguing perspectives.

  • Brain Blink: the ugly secret about brainstorms
    Friday, July 2, 2010 - 12:10
    Blog entry

    A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.

  • Stream 09 discussion: crowdsourcing creativity
    Monday, October 5, 2009 - 12:02
    Blog entry

    I just wrapped up a trip to Greece for Stream 09. If you haven’t heard of Stream, it is WPP’s annual unconference focused on technology, innovation, and the future of digital marketing. The level of digital knowledge among attendees was one of the most impressive aspects of the event. Stream gathered 300 marketers, agency reps, technologists and venture capitalists from across the globe, all of whom contributed fascinating perspectives on the opportunities and challenges of marketing in the digital age.

  • Creative Intern
    Friday, April 24, 2009 - 09:57
    Job Posting

    Cohn & Wolfe is seeking an intern to join our small and dynamic creative department.

    This individual must be organized and capable of juggling multiple projects at once. In addition, he or she should thrive in a fast-paced environment and be able to interact effectively with all levels of employees from junior staff to the CEO.

    Projects include everything needed to support a busy Public Relations agency, from RFPs and PowerPoint presentations to traditional print design work including invitations, press kits, newsletters and other collateral for a diverse and high-profile client base including industry leaders in consumer products, pharmaceutical and fashion/beauty.

    Previous experience working in a design environment and also interfacing with outside vendors, especially printers is a plus. Knowledge of either Quark and/or InDesign, Illustrator and Photoshop is required. Any multi-media experience is a plus. Design environment is Mac with some office utilities on the PC.

    We are looking for highly creative, motivational candidates who can deliver on results and are not afraid to think outside of the box. If you are looking for the opportunity to work in graphic design and you enjoy an entrepreneurial fast-paced work environment, Cohn & Wolfe wants to speak with you!

    Cohn & Wolfe is an Equal Opportunity Employer.

  • Creative detour
    Monday, April 20, 2009 - 13:30
    Blog entry

    During a detour around a traffic accident this weekend I discovered the problem with creativity. The guy in front of me decided that rather than crawling along on the main thoroughfare, he would zip down a side street. I watched as his car disappeared down the winding road.  In an instant, I was faced with a quandary: to follow or not to follow.  

  • Worship at the temple of ideas
    Wednesday, April 15, 2009 - 09:58
    Blog entry

    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.